It depends on the company, but you could report to a web content supervisor or an SEO content manager or someone in the marketing department. You can’t always get a hole in one, so don’t take it personally when someone doesn’t love what wrote. “Knowing who your audience is and how they interact with your content is essential to creating copy that will convert, inform and be shared,” says Kevin Rossignol, senior SEO copywriter and editor at .” You also need a working knowledge of technical SEO, PR and analytics to consistently improve your copy, he adds.Īnd you should be able to take constructive criticism-any writer should, frankly. “No matter how well your content may be optimized, if the words on the page aren’t worth reading, your target audience will not be interested-not to mention Google can tell the difference between good and bad copy,” says Nuttall. They also research product attributes, competitive keywords and content landscape audit websites to help develop off-site and on-site SEO campaigns and monitor searcher and customer behaviors. Their specialty is considering keyword density and prominence as well as tone, style and readability. SEO copywriters craft Tweets, blog and Facebook posts, product descriptions, sales and promotional copy and other content. “This involves writing content across an entire website, from page descriptions to blog articles, helping to push your site up Google’s rankings.” “The primary purpose of this role is to write copy that is search engine optimized through including keywords,” says James Nuttall, a copywriter who does SEO copywriting at Roman Blinds Direct. “Why Are You Looking for a New Job?”: How to Answer This Interview Question
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